In partnership with the University of Connecticut's Korey Stringer Institute, MISSION Athletecare are attacking the issue of heat stroke head-on by donating $1 million in EnduraCool instant cooling products over the next three years to schools that implement and follow KSI's Exertional Heat Stroke Prevention Guidelines. Schools who take the official pledge on the MISSION Athletecare website must fill out the application form, which asks the applying athletic trainer(s) about their school's safety protocols in regards to heat-related illness and injuries.
"Together with KSI, our ‘mission’ is to educate athletes, coaches, trainers and parents on the critical dangers of overheating, while providing innovative, effective and efficient strategies that will help keep athletes safe when training and competing in the heat," MISSION CEO and Founder Josh Shaw said in a press release.
The application won't be complete until it's been printed and signed by the AT and supervising faculty member. Visit the Mission Athletecare website to learn more about the guidelines, and make your Heat Safety Pledge today to spread awareness of the dangers and prevention of heat stroke.
If your school has already earned -- or is on its way to earning -- a Safe Sports School Award, taking this pledge is the natural next step in maintaining youth sports safety. For those schools who have yet to be recognized as a "Safe Sports School" or an advocate of KSI's Heat Safety Pledge, now is an opportunity to earn both.
Posted by NATA News Managing Editor Jaimie Siegle (jaimies@nata.org)
