Public Relations

Commemorating National Native American Heritage Month in November, the NATA Now blog is highlighting some of NATA’s Native/Indigenous American athletic training leaders and their impact on the profession. Growing up on a small reservation in Montana...

The November and December NATA News highlight NATA’s many advocacy efforts, including the work being done to increase the public’s understanding of the athletic training profession through media relations and strategic partnerships. In addition,...

In the June NATA News , the Health Care in Action feature highlighted how to build a connection with a journalist for better storytelling. Athletic trainers have a wealth of knowledge and experiences of interest to the general public. Having a great...

In the midst of the COVID-19 pandemic, athletic trainers have determined ways to remotely impact health care, wellness and safety for their patients and communities. One way NATA is doing this is by partnering with influencers to continue to promote...

Editor's note: In honor of National Athletic Training Month, NATA is conducting a blog series throughout March that showcases how ATs use the five domains of athletic training to improve the health and well-being and their patients. This blog post...

Youth sport specialization is a hot topic for the athletic training profession. Not only is the October Journal of Athletic Training a special thematic issue dedicated to the topic, NATA has released an official statement with health-focused...

By Kim Diggs In order to move the needle on an issue, it is important to strike a chord with decision-makers. Athletic trainers aiming to be heard on a specific topic can leverage the influence of a media outlet through a well-written essay. Que the...

By Kim Diggs Every year, high school students return to school; the football season revs up, and media outlets far and wide ask the same question: Is football safe for students? In 2016, Oklahoma Athletic Trainers’ Association (OATA) decided to get...

By Kim Diggs Every day, Cari Wood, ATC, athletic trainer for Redmond High School, in Redmond, Oregon, and former NATA District Ten director, wades through hallways brimming with chatting students and smiling faces. On Dec. 14, 2017, RHS lost one of...

NATA provides resources for athletic trainers working with permanently sidelined athletes through a relationship with Sidelined USA . Sidelined USA is a a nonprofit organization that supports athletes who have been permanently sidelined due to...